The customer experience

Owning a Nomadic, digitally

For the owner, everything happens inside the Nomadic storefront they already use. Activating the lifetime guarantee is claiming digital ownership — one login, one place, whether the watch came from the website, the counter, or a stockist.

Activation — the serial is the key

The owner enters the serial engraved on their caseback (the QR on the packaging label and any future NFC tap simply land on this same page). They pick their jurisdiction, and the consent terms shown adapt — UK/EU, US and UAE each get the correct consumer-rights and data-protection wording, and the accepted version is recorded with the consent.

Activation page with serial entry, jurisdiction selection and jurisdiction-specific consent terms
Activation. The consent panel and recorded terms version change with the jurisdiction.

The passport — one page, two layers

Anyone who scans the QR sees the public layer: the watch, its heritage story, materials, specifications, country of origin, manufacturer identity and the on-chain authenticity reference. No personal data, ever — and manufacturing QC never appears on any layer.

The owner layer adds what only the owner should see: serial, watchmaker, warranty status, the anonymised ownership timeline, service history, and the certificate download. It is only served if the signed-in customer actually owns that watch.

Public passport hero with product image and verified-authentic badge
The public passport — verified authentic, with the on-chain reference in the badge.
Owner layer of the passport with materials, origin, warranty, ownership timeline and certificate download
The owner layer adds warranty, the anonymised ownership timeline and the certificate download.

My Watches — inside the Shopify account

A thin extension in the customer's Shopify account lists their collection with warranty status, deep-linking into the passport. The same view exists in the web app. From here the owner can start a transfer — and see and cancel a pending one.

My Watches list showing an owned watch with an active warranty and a pending transfer with cancel
My Watches. This owner has a transfer invitation out — visible, and cancellable, until it's accepted.

Transfer — the watch moves, the story stays

Selling or gifting the watch takes three steps:

  1. The current owner enters the buyer's email. The buyer receives a claim link (valid ~30 days; one live invitation per watch — re-inviting revokes the old link).
  2. The buyer signs in or creates a Shopify account — counter and stockist buyers self-register the same way, so Nomadic never needs PII from stockists.
  3. The buyer gives fresh consent (their own jurisdiction's terms) and accepts.

On acceptance, ownership moves on-chain from one owner to the next with the watch's full history and the lifetime warranty intact — and the previous owner's personal data is erased (the GDPR right to erasure). The timeline the new owner sees is anonymised: "Owner 1 → Owner 2", never names.

Transfer claim page where the incoming owner accepts with fresh jurisdiction-specific consent
The claim page from a real invitation link — fresh consent for the incoming owner.

The ownership certificate

From the owner layer, a one-click PDF certificate: the blockchain reference, the anonymised ownership timeline and current warranty status. Only the current owner can download it.

Emails along the way

MomentEmail
Activation (email supplied)Welcome — warranty confirmed, passport link
Transfer initiatedInvitation to the buyer with the claim link and expiry
Transfer acceptedConfirmation to the new owner with their passport link
Privacy by design The watch's permanent record carries no personal data — only the anonymised history of the watch itself. A customer's details are held separately and can be erased on request or on transfer, so erasure is real erasure while the watch's provenance stays verifiable forever.